Aquatic Center Marketing delivers practical, affordable, and innovative marketing ideas for aquatic facilities of any type and size to increase membership, boost attendance, establish their image in the community, and reinforce the value of aquatics as an enjoyable lifelong activity.

The e-book format allows readers to bookmark, highlight, and take notes throughout the text. When purchased through the HK site, access to the e-book is immediately granted when your order is received.

The e-book format allows readers to bookmark, highlight, and take notes throughout the text. When purchased through the HK site, access to the e-book is immediately granted when your order is received.

Challenge and encourage the participants in your water fitness classes with over 150 ready-to-use lesson plans based on sound scientific principles and the concept of periodization.

This is the definitive resource for individuals preparing for the AEA Aquatic Fitness Professional Certification exam and for anyone leading water exercise classes.

The best-selling drill book in the sport is now updated, expanded, and improved. More than 175 drills, accompanied by detailed illustrations, will help coaches and swimmers master every skill. Drills for strokes, starts, turns, and finishes, as well as for buoyancy and body balance, breathing and kicking, and sculling, are bolstered by new chapters on poolside strength training and open-water swimming.

The best-selling authoritative guide returns, packed with the latest recommendations, dive tables, and instruction. Full-color photographs and illustrations depict the latest equipment, gear selection, dive locations, technologies, and techniques. Scuba Diving is an indispensable resource for preparation, management, and enjoyment of every dive.

Endorsed by USA Diving, Springboard and Platform Diving breaks down the phases of each dive while providing expert instruction to improve performance. The book includes high-quality photos, mental strategies, and numerous drills, and worksheets, making it the ideal resource for divers and coaches alike.

Swimming: Steps to Success provides progressive instruction on mastering the four basic strokes, starts, turns, and other aquatic skills. Using detailed instruction, full-color photo sequences, drills, and skill assessments, readers will learn to be confident and competent swimmers.

Water Exercise delivers 15 programs for fitness, rehabilitation, and management of chronic conditions. There are exercises for warm-up and flexibility and exercises for those who want beginner, intermediate, or advanced workouts. Water Exercise also covers common injuries and conditions with exercises for the ankle, knee, hip, spine, shoulder, and elbow.

This reference contains 72 lesson plans for shallow and deep water—each including a warm-up and cool-down, variations, choreography, and modifications. A total of 576 total exercises are described and accompanied by 253 photos that depict the key features and the corresponding choreography.